Posts Tagged ‘Facebook’

How Addicting is Social Media? | Retrevo

October 19th, 2009

How Addicting is Social Media? | Retrevo.

Do you tweet while driving? How about on vacation, or at work? Ever wonder how much time others are spending tapping away on their mobile phone, texting a friend, checking in on Facebook, posting a tweet on Twitter, or using any of the many social media services?A recent Gadgetology study by consumer electronics shopping site, Retrevo.com went looking for answers on how much control social media has on peoples’ lives. We weren’t entirely surprised to learn how addictive social media has become especially among the 35 and younger crowd. We’re no social psychologists but it looks like a whole generation (or two) is at risk of spending so much time texting, checking Facebook, using Twitter and other mobile social media services as to risk becoming addicted.

How Many Times a Day?
If you feel guilty for checking in on Facebook or Twitter a few times a day, don’t worry, it’s normal behavior, according to Retrevo’s study, most people check Facebook and Twitter a couple of times a day. However, when we looked at the under 35 year olds we were concerned to see 27% of them checking Facebook more than 10 times a day. Could this be a sign of a growing addiction to social media?How many times a day do you check Facebook?

Everywhere You Go?
We asked our sample of gadget-savvy online individuals how much they used social media in various settings. Turns out there is a big difference between those 35 and younger and those older than 35. The older crowd indicated they spend a reasonable amount of time checking in on social media services while the younger set spends what seems like an awful lot of hours texting, and checking in with their social media sites everywhere they are whether it’s in the car, at work, on vacation, or even after sex.Do you tweet/text/check-facebook often?

The Big Enablers
If you want to point a finger at one of the big causes of this wave of social media addiction look no further than smartphones and other mobile devices. In the Gadgetology study only 19% of the older set (35+) use a phone as the preferred device for social media services with 81% preferring instead a desktop or laptop computer. Over on the other side of the generation gap we found 46% of those younger than 35 indicating their preference for a mobile device for all things social media.What is your preferred device for checking facebook?

Twitter Brings out the Worst
Not only are mobile devices to blame but Twitter appears to be a worse influence than Facebook. Among respondents under age 35, 27% of those who use Facebook said they check it more than 10 times a day compared to 39% of Twitter users checking in on Twitter more than 10 times a day.Percentage of respondents under age 35 who check more than 10 times a day.

Social Media After Sex
By the way, if you do tweet after sex, you’re in good company as we found 36% of people under the age of 35 often use Facebook or Twitter after sex. Moreover men are twice as likely to exhibit this behavior than women and if you’re an iPhone owner you’re three times more likely to go social media after you know what than Blackberry owners.

Popularity: 1% [?]

LEAKED: Details of the Facebook Home Page Redesign [Screenshots]

October 19th, 2009

LEAKED: Details of the Facebook Home Page Redesign [Screenshots].

A few weeks ago, we caught wind that Facebook was testing a new homepage design. Screenshots revealed a few interesting changes, such as a decrease in size for the Facebook Publisher box and a new, Friendfeed-like “Top News” filter for the news feed.

Yet that’s all of the details we could discern from the screenshots. We didn’t know when it would launch, the philosophy behind the changes, or its impact on advertising. But now, thanks to one of our readers, we have an exclusive inside look into the new home page, engagement ads, and more. Below, we provide a detailed explanation of the new Facebook (Facebook) home page, as well as the document sent to brand advertisers.


Changes to the Home Page


In this four page document, Facebook outlines the benefits of the redesign to advertisers who will clearly be affected. First, Facebook states its goal for the new homepage: “simplifying the user experience on the home page by introducing Top News and Recent Activity streams.”
Here’s Facebook’s full explanation:

“Facebook is simplifying the user experience on the home page by introducing Top News and Recent Activity streams. Now, when users log on to Facebook for the first time in a while, they will see the most important stories that they missed while they were away. From there, users can navigate to the real-time stream and toggle between both views throughout their sessions. In addition to making it easier for users to view content that is most relevant to them, this change also speeds up the time it takes for the home page to load and makes birthday reminders more prominent.

Ultimately, Facebook believes these changes will increase engagement on the home page by surfacing more relevant stories to users.”

Summary: The new home page emphasizes on toggling between views and feeds in order to personalize the experience. It also decreases Facebook’s load time, which will likely have a major impact on time on site and bandwidth costs.

» Read more: LEAKED: Details of the Facebook Home Page Redesign [Screenshots]

Popularity: 1% [?]

StatShot: Facebook Share of U.S. Social Networking Market Climbs to Nearly 60%

October 14th, 2009

StatShot: Facebook Share of U.S. Social Networking Market Climbs to Nearly 60%.

Facebook accounted for nearly 60 percent of all U.S. visits to a social network in September, nearly tripling over the same month last year, according to the latest stats from web traffic intelligence company Hitwise. By comparison, MySpace, which took the No. 2 slot, saw U.S. visits to the site plunge to 30.3 percent from 66.8 percent in September of 2008. Meanwhile Twitter’s percentage of visitors mushroomed to 1.84 percent last month from .15 percent in the same period the year before — a surge of 1170 percent.

With Twitter’s booming growth, how secure is Facebook in holding its top spot? These results indicate that the social network space is more sensitive to new entrants relative to the search engine market, where Google has long held the majority share even in the face of Microsoft’s effort to take some of it away with Bing. Though Facebook’s worldwide audience now tops 300 million people, it only overtook MySpace in terms of the number of unique U.S. visitors back in May. Twitter eclipsed MySpace in the UK last month. While Facebook won’t be dethroned anytime soon, how long will it be before Twitter starts chomping on its heels? A lot of it will come down to whether MySpace CEO Own Van Natta’s strategies lure people back to the struggling social network.

hitwise september

Popularity: 4% [?]

Facebook Now Lets You Block Quiz Makers In One Fell Swoop

October 14th, 2009

Facebook Now Lets You Block Quiz Makers In One Fell Swoop.

Facebook has just announced the launch of a new Create Application API, which makes it easier than ever for users to build secondary apps based off of another app. It sounds like a good idea at first, but it comes with one nasty consequence: those viral and sometimes incredibly annoying quiz applications are going to become more popular than ever. Fortunately Facebook has had the foresight to release the new API with a complimentary new feature — you’ll now be able to block the parent application of any of these quizzes, which means you can hide many of them from your News Feed with one click of the ‘Hide’ button.

For those who haven’t tried out one of these quiz apps, here’s a refresher. There are a number of very popular quiz generators on Facebook that let people create their own, secondary applications that they can share with their friends. But actually going through the process has been a bit tricky — users had to deal with Facebook’s developer app and API keys, which is hardly familiar territory for the vast majority of Facebook users (though many made it through the process anyway). The new API eliminates much of this hassle, allowing quiz makers to automate the application creation process. And that means we’re going to be seeing lots more quizzes.

Of course, many of us aren’t exactly keen on seeing countless quizzes filling up our News Feed. This wouldn’t be a problem if they acted the same way as most applications do — after all, you can hide any application from your News Feed. But because each quiz is treated as a unique app, you have to manually hide each new quiz that one of your friends makes. At least, until now.

Now you’ll be able to block all quizzes from the parent Quiz Generator applications, which means you’ll be able to hide many of them at once without having to deal with them again. It will be interesting to se what the net effect on the quiz makers will be: they’ll be easier to use than ever, but it’s also much easier to ignore them.

Aside from its importance to Quiz Makers, the new API has plenty of other uses. Developers on Facebook will now more easily be able to offer self-serve custom app generators (for example, you could build an application that sports teams could use to build their own branded applications). The API can also be used by services like Disqus to further streamline integrating Facebook Connect on sites outside of Facebook.

Popularity: 2% [?]

Cisco shines light on dark corners of the Web – Yahoo! News

October 9th, 2009

Cisco shines light on dark corners of the Web – Yahoo! News.

SAN FRANCISCO (AFP) – Cisco launched software that shines light on potentially troublesome websites hidden in what the US computer security firm dubbed the “Dark Web.”

Cisco IronPort Web Usage Controls promise to identify as much as 90 percent of “egregious” content that has escaped detection by business IT managers and security applications because of its stealthy nature on the Internet.

“The Dark Web is about corporate users’ inability to see how workers are using the Web,” Cisco product line manager Kevin Kennedy told AFP on Thursday.

“It is that dark, dynamic and churning part of the Web that has created the problem for business.”

» Read more: Cisco shines light on dark corners of the Web – Yahoo! News

Popularity: 2% [?]

George Clooney Prefers Prostate Exams Over Facebook – George Clooney, Kirk Douglas : People.com

September 16th, 2009

George Clooney Prefers Prostate Exams Over Facebook – George Clooney, Kirk Douglas : People.com.

Don’t expect to “Facebook friend” George Clooney anytime soon – one of the world’s sexiest men would rather undergo an intrusive medical procedure than be your pal on the Internet.

“I would rather have a prostate exam on live television by a guy with very cold hands than have a Facebook page,” Clooney, 48, quipped to reporters at the Toronto International Film Festival on Saturday.

Surprisingly, you might have better luck with Kirk Douglas, 92. His son, Michael Douglas, 64, boasted about his father’s prowess with social-media networking.

“I think he has the record as the oldest person on MySpace,” Michael Douglas said at the festival Saturday. “I got a note from dad, ‘Dear Michael, I’ve got 800 new friends What should I do?’ But I don’t know how anybody does it! Who’s got time for this?”

Popularity: 5% [?]

STATS: Young People Are Flocking to Twitter

September 2nd, 2009

via STATS: Young People Are Flocking to Twitter.

One of the most actively discussed topics in the Twitter universe over the past couple months has been the idea that teens don’t tweet – at least not as much as older demographics, and certainly not as actively as teens who use other popular social networking sites.

Now, it appears that this story may be shifting. According to new data from comScore, younger users – specifically those in the 12-17 and 18-24 year-old demographics – are Twitter’s fastest growing audience segment.

Popularity: 2% [?]